Think of keywords to attract search engines
You have to decide what your website or core product focuses on. In a weird way you have to think of everything your site does in keywords so if you sell shoes for girls then your keyword phrase would be "Shoes for girls" Tie it into your web pages Now you must make sure that shoes for girls are embedded into your web page content, especially title and meta description because thats what search engines glean from your site. A title of your page would says Shoes for girls. You would also put shoes for girls in your about me and various sections throughout your site. Web page title Filenames Another trick is to make sure your images and files hosted on the server use these keywords. So instead of image2.jpg use something more descriptive like shoes-for-girls-black.jpg. This is also picked up by search engines and can help drive more traffic to your site.
